The subject of the research is to find ways for improving physical education of students in accordance with the current challenges based on the competence-building approach. The purpose of the paper is to develop a structure and content of the unified physical culture competences and criterion-evaluating tools for their assessment as well as due pedagogical environment for the development of bachelor`s physical culture competences. The paper presents a pattern of physical culture competences profile and the algorithm of its development. Authors have showed the possibilities for organization a proper physical culture and sporting environment depending on the subject’s needs and direction of the educational process. It was summarized that physical education assumes creation of such physical culture and sporting environment that would be saturated with various microenvironments and incentives for students to have personal achievements in academic and extracurricular activity, and would be favorable for expression of one`s  individuality  by means of physical culture and popular sport.