The article focuses on methods of teaching academic writing in Russia. Intrinsic motivation is the key to effective foreign language acquisition. The author examines factors that make motivation to use English for academic purposes (EAP) wane. The researcher suggests different solutions in the area of writing for academic purposes. They all stand within the learner-centered approach, and they are aimed at humanising the process of teaching academic writing. Additionally, they link students’ interests with the real demands of the Russian policy in higher education and science. A teacher may resort to various sources of motivation, both global and situational, or task oriented: social demands, "intellectual curiosity" (showing future perspectives), professional achievements, and genuine communication with the readers’ feedback.  The author concludes that intrinsic motivation creates a unique educational environment which contributes to easier perception of academic writing numerous conventions.