The article sums up the analysis of quasi-names as a result of receptive distortion in the course of auditory perception. Rolan Barthes’ theory of second-order semiological system is applied to modeling cognitive procedures of sense reception and transformation. Individual concept dominating the receptor’s intentional horizon at a particular point of time correlates with internal time of ego and transforms the initial sense of the message into a new meaning. Algorithm of formation and functioning of second-order semiological system is tested as an instrument of individual myth creation. Study of individual quasi-names underlies general gnoseological view of concept’s myth-forming function not limited to ideological concept domain. Correlation between the signifier and the signified is investigated within the context of phenomenological identity attained through interiorization – bringing the sign in harmony with the internal time of ego.