The article describes the key methodological approaches and techniques of such sciences as environmental psychology, environmental sociology and environmental cultural studies. These are  the historical approach, the bibliographic analysis, the activity-based approach with the social events design forming the personality’s environmental consciousness, psychological diagnostics, sociological survey, collection of expert opinions, content analysis, etc. The choice of the methodology for the analysis of the Krasnoyarsk Krai population’s attitude towards climate changes and new energy sources is based on the analysis of the advantages and disadvantages of various methodologies.     The methodology for this analysis turned to be a synthetic one. It resulted from the work with

L. Whitmarsh’s survey for psychological diagnosis of the personality’s environmental consciousness which was supplemented with the specific ecological problems of Krasnoyarsk Krai (air pollution from large industrial enterprises,  introduction  of  “black sky” situation,  consequences of the operation  of the hydroelectric power station on the Yenisei river and other aspects) as well as from the design  of the surveys of expert opinions –  first, for the administrative managers (based on the surveys of   the researchers E. Ojomo, M. Elliot, U. Amjad, J. Bartram for Southern Nigeria), and second, for the managers of large industrial enterprises (based on the European concrete platform survey).