The main areas of topical researches in the field of ecological values of various social groups, their influence on pro-environmental behavior and connection with environmental knowledge in Russia and other countries are studied in the article. The existing ecological situation in the Krasnoyarsk Territory is identified. The results of practical studies that reveal the contradictory nature of the value orientations of various demographic groups in the Krasnoyarsk Territory are considered. Conclusions about the current situation of this field of knowledge in the largest region of Siberia – both in the scientific community and in the public sphere are made.