The article discusses the peculiarities of legal regulation mechanism in internet relations. The authors outline the following special features: firstly, new sphere of legal force; secondly, operation of co-regulation mechanism; thirdly, expansion of law in cyberspace social relations; fourthly, existence of international law requirements (regulations); fifthly, firm connection to technical norms and network standards; sixthly, specific subjects; seventhly, maintenance of users` contacts through intermediary.

Given peculiarities lead to reevaluation of traditional approaches and theoretical legal values, including the legal regulation mechanism in internet relations itself.