Humanities & Social Sciences, Vol 11, No 5 (2018)

Strategy of Redirection: What Is It About?

Vadim Vitalievich Sdobnikov

Abstract


The article highlights the communicative situations of translation in which the strategy of redirection is used. The definition of the redirection strategy is given, and the gist of this strategy is explained. Examples of the redirection strategy application in both translation and interpreting are provided based on the communicative-functional approach to translation.