This article introduces the notion, definitions, principles and some techniques of heritage interpretation. Being a useful tool for overcoming challenging translation, cultural and cross-cultural barriers heritage interpretation serves as means of transforming touristic product delivered by language mediators (guides) into a memorable, valuable and powerful product of “experience economy”. One of benefits of using techniques of heritage interpretation in guiding is the fact that it helps audiences (tourists, museum and information center visitors) achieve desirable state of self-actualization. Heritage interpretation has grown into profession which offers its effective tools for professional communication. Principles of interpretation are introduced from the perspective of some communicative theories, cognitive theory, communicative psychology.