The article is devoted to the formation of the attitude and perception of goods with zero price in their special form – “freebie” (or in Russian – “haljava”) as a special form of free (or almost free) good. The study showed the relationship between economic and non-economic goods. The definition of "freebie" is given as a situation of receiving a good in which an individual (recipient) bears zero or insignificant (inconspicuous) economic or physical costs with a perceived high assessment of the usefulness of the good. Three situations were considered: the recipient of a good is a consumer, an employee and a special case of employee – a student obtaining grades in the educational process. Market surpluses in these situations were analyzed in terms of “freebie” and “pure freebie”. An in-depth interview was conducted among students which revealed that 95% of respondents drew a parallel between “freebie” and luck but “freebie” can be prepared to. An interesting finding is the fact that parents' money is perceived starting from the third year as a “freebie”, while in younger courses it perceived as the help of parents. When studying the issue of morality in a situation “freebie”, it turned out that if a "freebie" does not harm anyone, then this phenomenon is allowed and, moreover, is compared with entrepreneurial activity. Such phenomena as “free money” and “freeloader” as a stable “free” strategy were also analyzed. The latter was negatively judged by respondents. In conclusion, questions are raised for further research of the phenomenon.