The article studies the problems of cultural identity under the conditions of modern global transformations. Approaches of foreign and Russian researchers are analysed presenting both negative and positive assessment of hyperdynamism of modern development in terms of personality formation. The article provides the analysis of      the phenomenon of ‘culture historicising’, which reflects the importance of turning to the origins in order to overcome the problem of alienation, loneliness, increasing gap with the past and loss of the continuity of generations. The theory of compensation and the theory of memory are considered herewith as they offer specific cultural forms of history representation and play an important role in the formation and maintenance of the ethnocultural identity.